Digitalization opens the door to new distribution channels that are more flexible and customizable. In this context, a digital magazine gift card is a powerful and agile tool to promote your digital publications.
This format meets the new challenges of the market while aligning with evolving consumer expectations. It’s a concrete opportunity for publishers to highlight their catalog, attract new audiences, and strengthen reader loyalty.
Offering a digital gift card means offering a new way to read — and to discover your editorial universe.
Whether you’re a publishing house, a press subscription platform, or a distribution player, here are 3 concrete strategies to turn the magazine gift card into a growth driver:
Magazine gift card – Tip #1
Attract new readers through the “gift recommender” effect
A gift card has a unique power: it’s purchased by one person but redeemed by another. This mechanism lets you reach readers who might never have encountered your brand or catalog otherwise.
Examples:
- A mother offers a press gift card to her teenager for Christmas. He discovers a science magazine and subscribes the following year.
- A company’s works council distributes gift cards to employees: each selects a title that suits them — in print or digital format.
The magazine gift card is a personalized gateway into your editorial world. Use it as a trigger for engagement.
Magazine gift card – Tip #2
Leverage seasonal peaks to boost sales
End-of-year holidays, back-to-school, Mother’s Day… These are all perfect moments to highlight reading as a simple, cultural, and flexible gift. Gift cards become impulse buys: easy to give, useful, and meaningful — they tick all the boxes for today’s consumers.
Examples:
- A press platform launches a “Give 6 months of digital reading” campaign for Father’s Day. The result? A new male audience previously untapped.
- A bookstore chain offers a “Gift card + goodies” pack for back-to-school season: average basket size increases, and in-store traffic grows.
Integrate gift cards into your seasonal campaigns as a product in their own right — both online and in-store.
Magazine gift card – Tip #3
Offer a truly personalized reading experience
A gift card has a unique power: it’s purchased by one person but redeemed by another. This mechanism lets you reach readers who might never have encountered your brand or catalog otherwise.
Examples: A network of works councils offers gift cards redeemable for both print and digital subscriptions. The result: a modern, flexible, high-quality offer that resonates.
Looking for a gift card solution?
Our Easy2Play platform allows you to deploy and manage a full-featured gift card program with ease.
One card, many possibilities
The magazine gift card suits a wide variety of audiences and use cases:
- Youth press
- Niche publications: home decor, cooking, sports, health…
- Cultural and leisure reads: comics, art magazines, illustrated novels
- Digital subscriptions: web and mobile versions
- B2B offers: corporate gifting, trade shows, customer loyalty programs
Marketing tip: Bundle your gift cards with small accessories (bookmarks, gift envelopes, printed vouchers) to maximize their appeal!
In summary
Choosing a magazine gift card is a practical, flexible, and cost-effective way to adapt to today’s market realities. It allows you to:
- Expand your audience at a low cost
- Boost sales during key seasons
- Offer a smooth and customizable customer experience — for every format and every reader
In 2025, offering a magazine doesn’t have to mean a trip to the newsstand. It can start with a gift card!
Ready to launch your own gift card program?
Our Easy2Play platform lets you create, distribute, and manage both physical and digital gift cards — fully customizable to your needs.
