Online payment is a complex topic that requires a secure and seamless user experience to drive conversions on e-commerce websites. The best payment setup often depends on the target audience, the type of product or service, the transaction amount, and more. To meet customers’ expectations and shopping habits, it’s essential to offer multiple payment methods – also known as multi-payment – on a merchant website.
But it gets even better when customers can finalize a transaction using several payment methods at once, including gift cards.
Thanks to the partnership between Purse and Global POS, this is now possible.
Purse: payment orchestration at the service of user experience
Purse is a SaaS solution that aggregates multiple payment methods and service providers into a single e-commerce site. With multi-payment, everyone wins:
- Customers can split their payments however they want
- Merchants boost both their conversion and acceptance rates
A true win-win situation.
Through numerous partnerships with major global payment service providers, Purse offers more than 30 payment methods in over 60 countries. Merchants benefit from one of the most comprehensive online payment catalogs on the market.
Digital gift cards now integrated into Purse’s payment options
As the market leader in digitizing prepaid titles, Easy2Play is Global POS’s omnichannel solution that enables merchants to create, manage, and optimize their digital gift card programs to drive more traffic, boost sales, and build customer loyalty.
With Easy2Play, e-retailers can:
- Quickly launch and manage a secure and international gift card program directly on their e-commerce site
- Offer digital or physical cards that match their brand, fully customizable by the customer (with a message, image, or video)
- Expand into B2B channels and connect with key industry players (works councils, resellers, incentive platforms, multi-brand networks, etc.)
Thanks to this new alliance, Easy2Play’s digital gift card is now fully integrated into the payment options provided by UpStream Pay. Customers can pay for part of their purchase using a prepaid method (such as a digital gift card) and cover the remaining balance with a credit card – or any other method activated by the merchant in the back office.
All payments used in a single transaction are reconciled in one unified report for the e-merchant.
