With digitalization becoming ubiquitous, brands have had to adapt to the needs of connected consumers, including in couponing. This well-established marketing technique, designed to attract customers by offering discounts or special deals, must evolve to fit the digital world.
To create a revolutionary new offering for the couponing market, Médiaperformances, a leader in retail media and shopper activation in France, has partnered with two French Tech companies with complementary expertise: one specializing in artificial intelligence for personalization and Global POS, an expert in digitizing prepaid vouchers. This collaboration aims to develop a more efficient and personalized couponing solution for connected consumers.
Intelligence 3: the new generation of couponing for your promotional campaigns
By bringing together these three companies, retailers can offer more targeted and effective promotions while enhancing the shopping experience with personalized, paperless coupons. Businesses can also track and analyze consumer behavior in real time, adjust offers based on collected data, and reduce paper coupon distribution costs.
This collaboration represents a major milestone for our Easy2Play solution, which is evolving to deliver greater efficiency for brands while boosting consumers’ purchasing power.
Digitizing discount coupons
Easy2Play at the heart of the action
Global POS’s Easy2Play solution for digitizing prepaid vouchers is at the core of efforts to modernize discount coupons. This innovation represents a small revolution in the couponing market by enabling 100% secure digitalization of discount coupons.
Through this partnership, Global POS is rolling out this ambitious couponing strategy, first to large grocery retailers (GSA) and then to the entire retail sector. This approach leverages artificial intelligence (AI) for enhanced targeting while gradually phasing out paper coupons. This marks a 360-degree shift for Easy2Play, optimizing brand performance and increasing consumer purchasing power.
Digitize your coupons with Global POS!
Couponing revolution
An effective response to a changing market
In a constantly evolving market, brands and retailers must be highly agile in managing their promotional budgets. The gradual disappearance of traditional flyers and growing consumer purchasing power challenges are major issues that industry players must now address.
By managing the software infrastructure, Global POS ensures instant security for discount vouchers throughout the campaign. Every coupon presented at checkout is immediately deactivated, preventing any fraudulent reuse.
Stéphane DJIANE, ex-Global POS CEO
