François Cornuel, IT Manager at Boulanger Franchise, explains the steps taken to enable the illicado gift card as a payment method in Connexion Boulanger Partner stores.
coQliQo and Global POS: The foundation of a strong, long-term partnership
In 2022, coQliQo and Global POS joined forces by connecting their API solutions:
- Shop & Qo (coQliQo’s POS software)
- Easy2Play (Global POS’s omnichannel alternative payments platform)
This strategic partnership quickly caught the attention of Boulanger Franchise.
“Our need to develop in the B2B sector perfectly aligned with this technical partnership between coQliQo and Global POS.”
François Cornuel – IT Manager, Boulanger Franchise
Connexion Boulanger Partner stores were already using the Shop & Qo checkout system. By deploying Easy2Play, the brand has now simplified the acceptance of illicado multi-brand gift cards as a payment option.
Expanding payment options with the illicado multi-brand gift card
To meet high customer demand, Boulanger Franchise introduced illicado gift cards in Connexion Boulanger Partner stores.
“It was a highly requested payment method by our stores, but until now, it wasn’t available.”
François Cornuel – IT Manager, Boulanger Franchise
A two-phase project
A smooth process, with responsive teams at every stage. This three-way collaboration helped overcome various challenges encountered along the way.
Accepting illicado gift cards in-store
The first step was to enable the use of illicado gift cards at checkout for in-store purchases.
Selling illicado gift cards
In September 2023, the second phase launched, allowing Connexion stores to sell illicado gift cards.
Thanks to the synergy between coQliQo and Global POS, Connexion Boulanger Partner successfully modernized its operations and expanded its payment options.
This collaboration highlights the value of strong partnerships between technology providers in overcoming retail industry challenges!
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Diversify your payment options
Discover all the advantages of the multi-brand gift card!
As retail continues to evolve, accepting the multi-brand gift card brings numerous benefits. That’s why so many brands choose to offer it as a payment method for their customers.
Join a vast network of partner stores
By accepting multi-brand gift cards, you become part of a large network of partner brands, increasing your visibility in the market. Being part of a wider ecosystem can attract new customers to your business.
Offer flexible payment solutions
Today’s consumers expect customized and flexible payment options. By integrating multiple payment methods, you create a modern shopping experience that meets these expectations.
Attract new customers
Accepting multi-brand gift cards helps you draw in new customers who prefer to use gift cards. Expanding your payment options opens your business to a wider audience and increases in-store traffic.
Boost sales
Gift cards are a powerful sales driver—they often represent a gift or a reward, encouraging customers to spend more. By offering illicado, you give customers an extra incentive to shop, strengthening their loyalty to your brand.
Modernize your payment system
Enhance your customers’ shopping experience by accepting multi-brand gift cards today!
