How to boost your gift card program for Mother’s Day?

What’s the real added value of gift card for Mother’s and Father’s Day? And how can you maximize their impact?

In this article, explore the latest key figures and practical tips to make your offer truly irresistible!

The rise of gift cards in retail

Mother’s & Father’s Day gift card: eye-opening numbers

According to a recent study by the Retail Gift Card Association, gift card sales rose by 6% in 2023.

For Mother’s and Father’s Day, this trend is even stronger. Over 75% of adults purchased at least one gift card for these occasions, with an average purchase amount of €45. This highlights not only their popularity but also their growing role as a strategic loyalty marketing tool.

For retailers, gift cards are undoubtedly a golden opportunity. They drive direct sales and often lead to additional purchases.

A study by First Data shows that 65% of cardholders spend 38% more than the card’s original value. That extra spending is a major opportunity to increase average basket size and strengthen customer loyalty.

The preferred choice of consumers

A 2023 survey revealed that 65% of consumers would rather receive a gift card to choose their own gift.

This confirms the importance of offering attractive gift card options to meet diverse customer expectations. For many, it’s the perfect gift—one that always brings joy!

Mother’s Day gift card – Father’s Day gift card

Promoting your gift cards, being visible in-store or on your website… Yes, but that’s not all! These celebrations are key moments to strengthen connections and spread joy. Here’s how to win hearts and minds.

3 tips to optimize your gift card program for Mother’s Day

1. Offer limited edition gift cards

To grab shoppers’ attention, it’s essential to offer cards that stand out from your competitors. Think attractive designs, original messages, flexible amounts, and more.

These details make all the difference, creating an emotional connection that strengthens engagement.

One idea: collaborate with local artists to design unique cards. These limited editions can capture local spirit and support the creative community!

2. Create an immersive experience

New features can help sway buyers toward your brand. For example, adding a video message makes the gift feel more personal. A sweet gesture mom can discover by simply scanning a QR code.

3. Be eco-conscious!

Consider offering cards made from recycled materials or digital gift cards that reduce environmental impact.

You can also donate part of your sales to eco-responsible initiatives.

Another idea: link every card purchase to a local cause to support community projects. It’s a meaningful way to engage customers and add social value to every purchase.