Whether you are a sports retailer or an event organizer, gift card in the world of sport is the ideal tool to boost your revenue!
Gift card in the world of sports: being visible and accessible
In the sports industry, preferences can vary significantly from one consumer to another. A gift card then appears as the solution to satisfy each of your customers’ needs.
Gift cards allow sports brands to reach a broader audience. This enables you to expand your reach and include consumers who don’t visit your physical stores frequently.
The simplicity of online purchasing and instant delivery via email or SMS enhances the attractiveness of digital gift cards. This makes it easier to attract sports enthusiasts who want to equip themselves with sports gear or participate in major events. These options are particularly appealing to younger fans.
A tool to boost inactive sales
Gift cards are a powerful lever to stimulate sales. They encourage customers to spend more than the initial value of their card for their own enjoyment. According to recent studies, nearly 65% of consumers spend an average of 38% more than the value of their gift card.
A gift card can trigger a substantial, unplanned purchase, such as high-end sports equipment.
A solution to strengthen customer loyalty
Gift cards offer memorable and personalized experiences. By linking them to significant sporting events, you create lasting connections with sports fans. Special offers, such as seasonal promotions or loyalty rewards, strengthen these ties. They encourage customers to return, turning one-time purchases into long-term engagements.
Gift cards in the world of sports
How to boost your gift card program for sports retailers?
Launch targeted promotions
Offer product customization
Organize exclusive sales
Offer cardholders discounts on specific products. This could be on clothing, accessories, or equipment. You can also encourage purchases related to local events (e.g., marathons, tournaments).
Activate your communication channels to offer cardholders the chance to personalize products, like a jersey. This could attract customers looking to purchase a unique product for themselves or as a gift.
Organize sales exclusive to gift cardholders, such as early access to liquidation sales or new product launches. Make them feel unique!
Build new partnerships
Don’t forget special occasions.
Donations and sponsorships increase your brand’s visibility. Gain new customers by offering gift cards to local sports clubs and sponsoring local teams or athletes. Offering gift cards for online coaching sessions can attract customers who need to equip themselves!
Offering gift cards during specific periods boosts sales. Be aware that sales peak during the holiday season, major sporting events, or the launch of new collections.
Gift card in the world of sports: a revenue booster!
Gift cards play a strategic role in promoting and ensuring the profitability of sports events. Here are some tips!
Boost ticket and exclusive experience sales
Activate promotions and special offers
Optimize merchandise sales
Spectators can use digital gift cards to purchase tickets on your e-commerce site. On-site, the gift card can also be used to facilitate access to premium experiences. For example, the cardholder could benefit from services such as guided tours, athlete meet-and-greets, or VIP access.
You can use the gift card as a promotional tool. For example, purchasing a €100 gift card could actually offer a value of €120 during the event. By offering discounts or bonuses when purchasing the card initially, you encourage early purchases.
Gift cards are ideal for purchasing official event merchandise or limited-edition items. This allows the spectator to take home unforgettable souvenirs from your event. Why not also offer official photos or videos of the competition to extend the memory?
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“In 2022, we wanted to expand our omnichannel approach by offering the purchase of physical gift cards at our points of sale and digital gift cards through the official event boutique website. To achieve this, we were supported by the Global P.O.S. team. Their omnichannel gift card solution successfully integrated not only with the Proximis CMS on our e-commerce site (via the development of a connector) but also with our cash registers. The result is a complete solution that offers our customers a unified shopping experience both online and in-store!”
Rani AZOULA Head of IT, E-commerce/Retail
Gift cards in the sports sector are a powerful growth lever, especially during global events like the Olympic and Paralympic Games. They offer a strategic avenue for sports professionals looking to improve their visibility, boost sales, and retain a passionate customer base.
Want to fully unlock your brand’s potential?
Adopt our 100% sports-tailored gift card solution!
