As a retailer, you understand the importance of strengthening customer loyalty and enhancing brand perception. Let’s explore the best occasions to offer the online pool gift card and how it can become a key asset in your business strategy.
Birth, baptism, and communion
The pool gift card for children’s major life moments
From the very first moments of life, the online pool gift card has a role to play. Expecting parents often create baby registries, but many retailers do not offer this service. Then comes the time for larger purchases: an evolving multifunctional stroller, nursery furniture, and more.
The pool gift card for a newborn makes perfect sense! It becomes the ideal alternative service, allowing loved ones to contribute to a shared online fund that will cover the essential baby equipment. Parents can then choose the products they truly need (and want!) from your store.
For baptisms or communions, the e-gift card can also help pool contributions for a meaningful gift—jewelry, a piece of furniture for the child’s room, or an enriching experience. The added benefit? You will have already supported the family from the very first moments of their new life together!
Retailers specializing in textiles, furniture, or children’s toys—this is for you!
You can target these occasions with marketing campaigns, increasing your visibility and sales.
Pro tips:
- Create online shopping guides for new parents, featuring essential products and practical tips. Include suggestions for using the pool gift card.
- Offer customizable pool gift cards with themes suited for births, baptisms, and communions to make the experience more engaging and memorable.
- Provide discounts or additional perks for purchasing a pool gift card when a baby is born.
- Send targeted emails to customers who have bought children’s products, suggesting the pool gift card for future family events.
Weddings and housewarmings
The pool gift card for major adult milestones
Weddings, buying a new house or apartment, and moving are all ideal moments for using a pool gift card.
For weddings, guests can help newlyweds start their new life together by contributing to essential purchases like home appliances, furniture, or even a honeymoon. Similarly, for a housewarming party, friends and family can create an online fund to contribute to home décor and furnishings.
Retail sectors such as furniture, high-tech appliances, and home improvement stores can greatly benefit from this!
Pro tips for retailers:
- Actively promote pool gift cards during the wedding season (April to September) across all your print and digital channels.
- Collaborate with wedding and home décor influencers to showcase the pool gift card on social media.
- Launch special promotions during peak moving seasons or back-to-school periods!
Farewell and retirement parties
The online pool gift card supports professional transitions
Professional transitions, farewell parties, or retirements are perfect occasions for a pool gift card! We’ve all experienced the hassle of collecting cash in an envelope in the office or struggling to find the perfect gift.
With the pool gift card, colleagues can collectively contribute to a symbolic gift for a departing or retiring coworker. This shared gift card becomes a meaningful way to express appreciation.
Pro tip for retailers:
Create a dedicated section on your e-commerce site for retirement gifts, highlighting the pool gift card and suggesting suitable gifts to celebrate this milestone!
Discover our pool gift card solution
Birthdays & holidays
The pool gift card to celebrate special moments!
Everyone deserves a gift that truly matches their desires! Every birthday is unique, and every celebration is an important moment where customers look for valuable and practical gifts.
A pool gift card enables collective funding for a substantial and meaningful present, whether it’s an unforgettable experience, the latest tech gadget, or a coveted fashion piece.
Pro tips for retailers:
- Feature the pool gift card in your seasonal marketing campaigns, such as during Christmas, emphasizing its convenience and collective value.
- Use pop-ups and banners on your website at the end of the year to promote pool gift cards.
- Create targeted marketing campaigns around birthdays throughout the year. Increased visibility encourages impulse purchases and last-minute gift ideas.
What are you waiting for?
Integrate the pool gift card into your marketing strategy!
Get closer to your customers by understanding their needs and offering tailored solutions—while attracting a new audience!
As you can see, there are countless occasions where the pool gift card fits perfectly into your gift card program!
With a pool gift card, you’re not just selling a product—you’re delivering a memorable customer experience. How? By facilitating group purchases, meeting customer needs, and making every occasion special. You transform the act of giving into a shared moment of joy and connection.
