To stand out, it’s crucial to innovate and offer a gift card solution for Christmas that captivates your customers.
In this article, discover 3 key tips to make your gift card the stars of the holiday season!
1) Offer festive and exclusive designs
At Christmas, your gift card solution should be both practical and attractive. Customers love designs that reflect the holiday spirit. So grab their attention with unique Christmas-themed gift cards.
How?
- Create festive visuals: trees, garlands, snowy landscapes or elegant patterns. Get inspired by the Christmas atmosphere while staying true to your brand’s image.
- Collaborate with artists or influencers to add an exclusive touch and set your gift cards apart from competitors.
- Go for a limited edition: offer gift cards available only in December to create a sense of urgency and drive immediate purchases.
The bonus: limited edition cards become exclusive gifts your customers rush to buy. This boosts product appeal and encourages quick action, for fear of missing out on something special.
2) Launch bundles for families and groups
The holiday season is all about sharing and togetherness. Gift card bundles are perfect for customers wanting to treat several people while keeping within budget. A product that truly makes a difference and increases your sales.
How ?
- Create packs of several gift cards at a discounted price, such as:
Family pack: three customizable cards with flexible amounts.
Group pack: a special offer for friends or colleagues, with a discount for group purchases.
- Allow full real-time customization : let your customers choose the visual and add a video or audio message when ordering a digital gift card.
- Make online ordering easy, whether for physical or digital cards.
The bonus: you provide a practical solution for consumers wanting to spoil multiple people at once, while increasing the average basket size.
3) Add exclusive post-Christmas perks
Gift cards don’t stop at Christmas. They keep generating traffic in January when recipients use them—especially with winter sales just around the corner. Offering exclusive benefits during this time increases their impact.
How ?
Offer limited-time perks, valid until January 31:
- a 10% discount on the next purchase.
- A voucher for a future visit in-store or on your e-commerce site.
Clearly communicate these benefits at the time of purchase to encourage quick use of gift cards.
The bonus: by accelerating usage, you drive sales early in the year and build customer loyalty.
Why adopt these strategies for your gift card solution for Christmas?
By combining attractive designs, group-friendly offers and exclusive benefits, your gift card solution becomes a must-have at Christmas. It boosts your sales, strengthens your brand image and builds customer loyalty.
Analyze your Christmas gift card solution’s performance
To improve your results year after year, you need to monitor your Christmas gift card campaign’s performance. Here are the key metrics to track:
- Sales volume and average value per card: assess how appealing your gift cards are and adjust your pricing for the following season.
- Popularity of limited editions and bundles: identify top-performing products to anticipate future trends.
- Post-Christmas usage rate: measure how engaged recipients are to refine your early-year offers.
By using this data, you can fine-tune your strategy for the next season and better understand your customers’ buying behavior.
Conclusion
Avec ces 3 tips and a solid performance analysis, your gift card solution becomes a powerful asset for Christmas. By investing in attractive and well-positioned offers, you maximize your sales while fostering long-term customer loyalty.
Highlight your gift card solution today and stand out this holiday season!
