B2B gift cards, flexible, modern, and suitable for all budgets, are a powerful tool to:
- Boost your end-of-year sales.
- Acquire new customers outside your traditional acquisition channels.
- Meet the growing needs of businesses.
In this article, discover why developing a B2B gift card program for Christmas is an unmissable opportunity and how to maximize its impact to meet increasing demand.
The benefits of B2B gift cards at Christmas
Increase your revenue
Christmas is a time when businesses invest heavily to show appreciation. Gift cards perfectly meet this demand thanks to their ease of purchase and flexibility of use. They are ideal for:
- Employees: A wide range of choices to treat themselves, increasing satisfaction.
- Business clients: A rewarding incentive that adapts to all preferences.
With instant delivery, digital gift cards are especially valued for last-minute purchases, a common holiday occurrence.
Reach new customers
Offering B2B gift cards expands beyond your traditional sales channels and allows you to target new segments:
- Businesses: They give them to employees or partners.
- Employee committees (CE & CSE): They manage gifts for large groups, often using platforms offering discounted products for employees.
- Individuals: B2B platforms broaden your audience, making your gift cards accessible to a larger public, including individuals.
Increase order volumes
Bulk orders are a key feature of the B2B market. Businesses and employee committees frequently place large orders, generating high volumes. A single transaction can account for thousands of gift cards!
These initiatives help increase your sales far beyond your e-commerce site.
Optimize your cash flow
Gift cards offer a double financial advantage:
- Deferred revenue: Some purchased gift cards are not immediately used, creating positive cash flow.
- Simplified management: Businesses appreciate the lack of logistical constraints, especially with digital gift cards.
Discover how Nature & Découvertes doubles its revenue each year with B2B gift cards!
How to maximize the impact of your B2B gift card program at Christmas
1 – Boost your visibility across all channels
To attract businesses and employee committees, showcase your single-brand gift card on all your communication channels.
- Targeted email campaigns: Send personalized offers to B2B decision-makers in your database.
- Social media and ads: Position gift cards as THE perfect Christmas solution, highlighting their flexibility and speed.
- Website and newsletter: Create dedicated pages with compelling offers to maximize conversions.
- Don’t forget to promote your gift card on partner websites.
2 – Offer attractive deals to win over B2B customers
Special holiday promotions are a great way to convince businesses and employee committees. Here are some ideas:
Discounts on bulk purchases.
Bonus value: Offer an additional amount on gift cards for large orders.
3 – Invest in an omnichannel gift card platform
Ensure that your partners can easily purchase and manage their gift cards through an intuitive platform tailored to their needs.
To achieve this, choose a gift card solution that facilitates your B2B expansion with key features:
- User-friendly platform: Allow businesses to order online easily, manage their cards, and track invoices.
- Digital gift cards: Provide instant solutions, ideal for last-minute purchases.
- Advanced customization: Include options like personalized messages on e-gift card PDFs.
Market insights
In Christmas 2023, B2B represented 73% of the global gift card market.
Some brands conduct up to 90% of their transactions in B2B, especially in sectors like toys.
B2B gift cards are much more than just a marketing tool. They are a strategic lever to boost sales, attract new customers, and strengthen relationships with partners. At Christmas, their simplicity, flexibility, and high demand make them an essential solution for brands and retailers.
Don’t miss this opportunity! Optimize your gift card program now and turn the holiday season into a true commercial success!
