
With the boosted gift card, your customers receive an automatic bonus when purchasing a gift card. This smart and effective marketing strategy gives them extra spending power—while offering you far greater returns than the bonus itself.
It’s a win-win system to drive additional sales and build customer loyalty, without relying on traditional discounts.
How does the boosted gift card work?
The concept is simple:
- Your customer purchases a gift card of a chosen amount.
- Once a minimum threshold is reached, the card is automatically boosted with a bonus credit offered by your brand.
- The customer then spends the full value of the card (original amount + bonus) in your store or on your e-commerce site.
Example: A customer buys a €50 gift card from your brand. It is automatically boosted with a €10 bonus. They now hold a €60 gift card to spend.
This clear and intuitive mechanism is easy to understand and can be activated at any time of the year.
Why offer Boosted Gift Cards in your store?
By adding just a few extra euros to a gift card, you strengthen your brand’s perceived value. But the benefits go far beyond branding:
- Higher revenue: The bonus is tied to a minimum purchase amount and scales with the gift card value. Customers are naturally encouraged to choose higher amounts.
- Margin protection: Unlike traditional discounts, the bonus doesn’t erode your prices or product value. You retain full control over your pricing policy.
- Stronger customer loyalty: The feeling of gaining extra value drives engagement and reinforces emotional ties to your brand.
- A flexible marketing lever: You can adjust the bonus amount to support targeted marketing campaigns—especially during peak periods like Mother’s Day, sales, or Christmas.
Boosted gift card
Fast and seamless integration
Fully integrated into the Easy2Play omnichannel gift card solution, the Boosted Gift Card is quick and easy to implement. It’s designed to fit your operations and give you full flexibility:
- Activatable across all your sales channels (in-store and online)
- Compatible with both current and future products
- Intuitive monitoring and management of bonus amounts
- Rapid deployment with no technical complexity
Interested in launching boosted gift cards?
Contact us today to learn more.
Why choose Global POS?
With proven expertise in the gift card market, Global POS ensures smooth integration, advanced security, and dedicated customer support.
Discover our full range of services designed to boost your performance and profitability.

Support at every step of your project
Benefit from our technical, strategic, legal, and security expertise from conception to deployment.
Easy integration with your existing IT systems
Through our partner ecosystem, we have developed APIs to quickly and seamlessly integrate our gift card solution with your existing tools (POS, payment solutions, CMS).

Multichannel & available customer support
Our customer support ensures a quick and precise response 7 days a week, from 9 am to 8 pm!
Build your full gift card universe
Expand your strategy with digital gift cards
Create a complete gifting ecosystem with the pooled gift card
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