As a retailer, don’t underestimate the power of gift card during Black Friday! They drive foot traffic and increase your sales.
In this article, we’ll show you how to highlight your gift card during Black Friday.
How to make your Black Friday gift card more attractive?
Every year in November, Black Friday and Cyber Monday return to the delight of bargain hunters. Flash sales, exclusive offers, extended discounts… Anything goes to boost sales, both in-store and online.
Offer a physical or digital gift card priced lower than its original value! For example, a €50 gift card could allow the recipient to spend €60. Another option is for the customer to pay only €40 for a €50 gift card.
How can you benefit from this promotion? Create a promo code like “BLACKFRIDAY24” or “CYBERGIFT.” Share this code in advance (on social media, in your customer newsletter, on your e-commerce site, during live shopping events, etc.). It will be applied during checkout on the merchant’s website.
You should also consider offering a discount at checkout to stimulate in-store traffic.
Is the retailer losing out? Absolutely not! Especially when we take into account that gift cards have a triggering and multiplying effect:
- 41% of purchases made with a gift card were not initially planned.
- 73% of gift card recipients spend an average of 1.4 times the value of the card.
- In 70% of cases, a gift card is fully used within 3 months of activation!
This promotion is also a real advantage for the consumer. The customer enjoys a discount when purchasing the gift card, and the recipient benefits from additional purchasing power during the promotion period.
Should the promotion be applied before or during Black Friday?
The choice is yours!
You can offer a discounted gift card before Black Friday, allowing future customers plenty of time to consider their purchases.
Another option is to apply the discount only on the day itself (or between Black Friday and Cyber Monday). A limited-time offer makes your gift card even more attractive!
Finally, to make the most of the benefits, consider implementing a limited usage period. For example, until December 31, 2024. This will encourage the recipient to use it quickly!
Gift cards: the convenient and flexible payment option for Black Friday
By offering a gift card, you’re giving extra purchasing power to the recipient. A payment method they can use whenever they want, both in-store and online. A well-appreciated gift, especially when inspiration runs out.
As a retailer, how can you meet this expectation?
Opt for an omnichannel gift card program. Ensure that your gift card is part of an omnichannel payment journey. It should be integrated into your e-commerce site and payment solutions to facilitate the activation and use of the gift card.
Divisible, activatable down to the exact euro, customizable—gift cards offer all customers an opportunity to grab great deals even after Black Friday. The perfect gift to ensure satisfaction!
Retailers, it’s your turn! Offer your customers the best deals of the year!
What are the trends for gift cards during Black Friday?
Black Friday is a key event in the marketing calendar. It marks the beginning of the year-end period known as the “golden quarter.”
In 2024, gift cards have become an essential marketing tool! For example, we’ve seen that:
- The purchase of gift cards increased by 47% in-store and 53% online compared to 2023.
- The average amount activated on gift cards purchased online increased by 9.4%, reaching €58!
