Boost your in-store services with gift cards

According to a Salesforce study, 85% of consumers expect a personalized experience.
But in this context, how can you stand out and maximize the impact of your in-store services beyond traditional marketing levers? The gift card emerges as a strategic tool to boost foot traffic and increase the revenue of in-store services.

Why value your in-store services?

Offering in-store services provides many benefits for brands.
First, it enhances the customer experience by offering immersive and enriching activities. A consumer who participates in a workshop or training spends more time in-store, strengthens their engagement with the brand, and increases the likelihood of complementary purchases.

These services also help attract new customers, mainly through word-of-mouth. A successful workshop encourages participants to share their experience on social media, creating free and effective advertising for the brand.

Finally, these activities generate additional revenue and contribute to customer loyalty. According to a recent study 40% of buyers spend more than expected when the customer experience is personalized. And a customer satisfied with an in-store service is more likely to return and recommend it to others, thereby attracting new visitors.

What types of services to offer in physical stores?

Many brands can use this strategy to energize their business.

• Fashion & beauty: Makeover workshops, makeup classes, sewing workshops.
• ports & well-being: Personal training sessions, relaxation and meditation workshops.
• Gastronomy: Wine tastings, themed cooking classes, chocolate-making workshops.
• Tech & innovation: Software training, 3D printing initiation.
• DIY & home: DIY furniture workshops, home decoration classes, gardening workshops, etc.
• Leisure: Creative workshops for parents, families, or children.

The gift card: a powerful tool to boost in-store services

Gift cards represent an ideal solution to encourage attendance at in-store workshops:

• A great marketing tool: A gift card dedicated to services highlights workshops and makes them more accessible.
• An incentive effect: Offering a gift card for a specific workshop encourages customers to discover a new service. Once there, they may be tempted to purchase complementary products.
• A revenue driver: Gift cards boost sales by encouraging additional purchases and increasing the average basket.
• An engaging experience: By offering a targeted gift card, brands can propose activities that meet their customers’ expectations, reinforcing customer satisfaction and loyalty.
• A way to maintain revenue outside key commercial periods: A gift card dedicated to services generates revenue throughout the year and smooths activity, including during slower periods.

How to implement a custom gift card?

Gift card solutions like our Easy2Play platform offer valuable flexibility for brands wanting to boost their in-store services.

They enable you to:

• Set up gift cards that can only be used for specific services.
• Create gift cards with unique visuals, aligned with the image of the workshop or service offered.
• Track and analyze the activation of gift cards and the transactions to optimize their impact on sales and customer loyalty.

In-store services are a strategic lever to energize a brand and attract new customers. By integrating a gift card into these activities, brands can increase their visibility, encourage customers to try new services, and increase their revenue.

With a solution like Easy2Play, every brand can create a tailored offering, optimize the customer experience, and boost revenue.