Omnichannel has become a necessity in the modern retail world. Aigle, an iconic and pioneering outdoor brand, is taking a new step forward by offering its customers an omnichannel gift card.
This decision is part of a broader strategy aimed at providing a smooth and seamless experience, regardless of the channel used—whether in-store or online.
To bring this vision to life, Aigle has chosen to collaborate with Global POS.
An omnichannel gift card solution to enhance the customer experience
Since its creation in 1853, Aigle has stood out for its unique craftsmanship, embodied by the Made in France production of its iconic boots.
For 171 years, Aigle has demonstrated a true pioneering spirit and has become a key player in the outdoor industry. The brand continuously innovates to meet customer expectations.
In 2024, Aigle introduced an omnichannel gift card, an ideal solution for giving a gift while allowing recipients to choose their own rewards. To achieve this, Aigle partnered with Global POS, the French leader in gift card programs.
Aigle chooses Global POS’s gift card solution
Aigle has always been committed to providing high-quality and innovative experiences to its customers. The introduction of the gift card aligns with this objective. More than just a convenient tool, the gift card is an effective marketing lever that enhances customer loyalty and increases average spending.
To bring this ambitious project to life, Aigle chose to collaborate with Global POS. With proven expertise in supporting major brands, Global POS understands the specific needs of its retail partners. That’s why we offer a complete and customized gift card solution, ensuring optimal management from issuance to redemption, both in-store and online.
Project scope
The implemented solution allows Aigle to distribute its gift cards across all its sales channels. Whether in-store or via its e-commerce platform, customers can enjoy a seamless and fluid shopping experience.
For now, Aigle’s gift card program is focused on the French market. Customers can purchase physical gift cards in-store and digital gift cards on the brand’s e-commerce site. To manage digital gift cards, Aigle has opted for a white-label platform, ensuring a smooth and consistent customer journey in line with its brand identity.
What are the benefits for Aigle?
With its omnichannel gift card, Aigle strengthens its position as a brand that listens to its customers. The company continues to offer tailored solutions and services while enhancing its image.
The benefits are numerous:
- The gift card helps maintain a strong relationship with existing customers while attracting new ones, boosting customer loyalty.
- On average, customers spend 1.4 times the initial value of their gift card, which increases revenue for retailers!
- By providing a frictionless shopping experience and integrating a new payment method, brands improve customer satisfaction!
With Aigle, Global POS reaffirms its status as a trusted partner for major brands looking to unlock the full potential of gift card programs.
“Supporting a brand like Aigle is always exciting. Today, the gift card has become a strategic tool for many retailers. Our goal is to offer Aigle a solution that optimizes efficiency while ensuring a top-tier customer experience.”
Olivier RIQUET – CEO of Global POS
