With over 90 stores in France and abroad, plus a multilingual e-commerce site, Nature & Découvertes continues to grow while staying in tune with market trends and customer expectations. To support this, it is revitalizing it omnichannel gift card program and expanding into the BtoB gift card market.
A customized single-brand gift card
Part of the Fnac-Darty group since 2019, Nature & Découvertes inspires people of all generations to explore and engage for a better world.
In 2013, Nature & Découvertes launched a more advanced gift card program, moving away from traditional paper-based “gift vouchers,” which had already shown their limitations.
The transition happened gradually. First, the physical gift card was introduced in stores. A year later, it became available online.
In September 2021, in response to the pandemic, Nature & Découvertes launched the e-gift card. This move made the program fully omnichannel, leading to impressive growth. The number of gift card orders tripled, and by the end of 2021, e-gift card orders equaled in-store gift card sales, with a 30% higher average order value online.
“There was a belief in stores that gift cards didn’t generate immediate revenue. Since taking my role in 2020, I’ve worked to promote the gift card internally, especially in 2021. The results have been very promising!”
Cyril FOUCAULT, Head of B2B Markets & Gift Card Program at Nature & Découvertes
This success didn’t happen overnight. For in-store purchases, Nature & Découvertes introduced ready-to-use gift card holders. This attractive model meets both customer expectations and store needs.
BtoB : an attractive but underestimated market
In 2017, Nature & Découvertes turned its attention to the rapidly growing BtoB gift card market.
With our standardized APIs, any BtoB partner can quickly connect to our gift card platform. Thanks to Easy2Play, we’ve built a major ecosystem that helps brands grow their B2B business and increase revenue.
“Global POS plays a crucial role in bridging our B2B partners with our brand. Their Easy2Play solution offers a real ecosystem, providing API connections with key B2B partners and issuers.”
Cyril FOUCAULT, Head of B2B Markets & Gift Card Program at Nature & Découvertes
The results speak for themselves. Nature & Découvertes has doubled its BtoB revenue every year!
And the journey doesn’t stop here. The company plans to expand further, partnering with new BtoB players such as employee benefits programs (CSE). It also aims to improve support for consumers, ensuring a seamless experience from purchase to redemption.
“I’m very satisfied with our collaboration with Global POS. Communication is smooth, and we’re working together on exciting new projects for Nature & Découvertes.”
Cyril FOUCAULT, Head of B2B Markets & Gift Card Program at Nature & Découvertes
