Petit Bateau has become an iconic childhood brand with high-quality, durable, and eco-friendly pure cotton clothing. Acquired in 1988 by the Rocher Group, Petit Bateau is constantly reinventing itself and decided to launch an omnichannel and international gift card.
A single-channel program incompatible with market standards
The gift card arrived at Petit Bateau in 2012. It was only issued and used in the brand’s stores. Due to its success, customers wanted an evolution to use it on the brand’s e-commerce site.
Petit Bateau needed to implement an omnichannel purchasing journey to meet market standards and retain and acquire new customers who had been previously hindered by this single-channel approach.
“We received several calls a day from customers asking how to use the gift card on our e-commerce site without asking if we accepted it. This logical purchase journey became a necessity for us.”
Myriam VAN DE CASTEELE – Omnichannel customer experience project manager at Petit Bateau
Launch of the international and omnichannel gift card
Petit Bateau chose the Easy2Play gift card solution, multi-currency, multilingual, and multi-market (B2C and B2B). Physical and digital, usable in-store and on the e-commerce site, Petit Bateau’s gift card is now available not only in France but also in other countries:
- Belgium
- Netherlands
- Germany
- Italy
- Austria
- United Kingdom
Global POS’s expertise enabled the solution to be adapted to the legal constraints of each country, such as the validity period of a gift card or the legal mentions, and to deploy a comprehensive gift card program in record time.
“Our solution can be adapted according to the legal and regulatory constraints specific to each country. For example, in Germany, the validity of an e-card is 3 years. In Switzerland, it can be up to 5 years.”
Marie-Laure TELLIEZ, Product Owner at Global POS
A personalized e-gift card
The e-gift card is instantly available from a white-label site integrated into the Petit Bateau e-commerce site. A seamless purchasing journey, offering an optimal customer experience!
Thanks to Livstick, a partner solution connected to Easy2Play, Petit Bateau’s digital gift card offers advanced personalization. Customers can express their emotions by adding a video message. The recipient discovers it upon receipt, creating a unique and memorable experience!
“We saw a +33% increase in revenue at the end of 2022 on the web following the project launch! We have a sales target to reach by 2025 at Petit Bateau, and the gift card is clearly one of the strategic levers to achieve that.”
Myriam VAN DE CASTEELE – Omnichannel customer experience project manager at Petit Bateau
