A Parisian Reference in the World of Wine
For over 40 years, Le Repaire de Bacchus has been a key player in the wine and spirits industry across the Île-de-France region.
With 36 wine cellars in Paris and the surrounding area, the brand offers more than 2,500 references of wines, champagnes, beers, and spirits. Its 60 qualified wine experts provide each customer with personalized advice, supported by around fifty masterclasses organized every year.
At the heart of its commitment are customer experience, expertise, and an eco-responsible approach. These values ensure high-quality service and tailored guidance for every wine and spirits enthusiast.
An Identified Need: Offering a Simple and Modern Gift Card Program
In the world of wine, choosing the right product to offer can quickly become a challenge. This is why Le Repaire de Bacchus saw gift cards as a real business opportunity.
Now, the objective is clear:
- Implement a turnkey gift solution, available both in-store (physical cards) and on the website.
- Meet customer expectations, as they are already familiar with this type of service in larger retail chains.
- Modernize the customer experience with a simple, intuitive solution that is easy to use.
Gift cards are an obvious way to meet our customers’ needs. But we needed a solution that was reliable, efficient, and easy to implement both in our cellars and on our website.
Elodie PICOT, Deputy Sales Director at Le Repaire de Bacchus
Choosing Easy2Play: Simple and Efficient for the Integrated Network
To bring this project to life, Le Repaire de Bacchus chose Global POS’s Easy2Play gift card solution.
Several factors guided this choice:
- Smooth integration with their new point-of-sale system, made possible by Easy2Play’s extensive network of connected POS providers.
- A customizable white-label solution, allowing the gift card to be offered online through their recently revamped website.
- Reliable dashboards and KPIs to monitor the program’s performance across the entire network.
Throughout the project, the support from the Global POS team was crucial:
Mathilde from Global POS was able to answer all our questions and guide us through the preparation of the program. Her support allows us to approach its September launch with confidence and peace of mind.
Elodie PICOT, Deputy Sales Director at Le Repaire de Bacchus
A Strategic Launch Ahead of the Holiday Season
The September launch of the gift card solution allows the brand to fully leverage the Christmas period.
After the holidays, Le Repaire de Bacchus aims for its gift card to become an essential tool for its customers.
This initiative creates new opportunities for customer loyalty. It offers a simple and modern service for all wine, champagne, beer, and spirits enthusiasts.
We are starting from scratch: the first six months will be crucial to measure the impact. But we are confident that the gift card will quickly find its place with our customers.
Elodie PICOT, Deputy Sales Director at Le Repaire de Bacchus
Gift Cards Highlight the Expertise of Wine Experts and Moments of Sharing
The gift card from Le Repaire de Bacchus showcases the expertise of its wine specialists. Giving a card is an invitation for loved ones to discover high-quality wines and spirits. Each product is presented and recommended by an in-store expert.
The program also allows customers to share unique tasting experiences. It strengthens the connection with the brand and highlights the human and friendly approach that sets Le Repaire de Bacchus apart.
With this new gift card program, Le Repaire de Bacchus combines traditional wine expertise with digital innovation. By leveraging Global POS’s Easy2Play solution, the brand provides its customers with a more flexible and accessible experience, while creating a tool for customer loyalty and sustainable growth.
