In such a competitive market, offering a pool gift card has become a major asset to meet customer expectations.
Petit Bateau, a reference in children’s fashion, has been winning over parents and kids for over a century thanks to its ability to evolve and anticipate needs.
In 2024, the brand expanded its gift offer by launching the pool gift card to meet these new expectations.
The pool gift card: addressing a new need
Petit Bateau was looking for a more modern and practical alternative to traditional baby registries. The brand wanted to offer a simple, social, modern, and flexible solution.
The goal? Facilitate group gifting for key life moments like a birth, as well as birthdays and christenings.
“We are specialists in gifting. Until now, we offered a maternity suitcase but not a birth registry. Global POS introduced us to this pool gift card solution and guided us through the process. This innovative and flexible solution meets our customers’ new gifting habits. It was an obvious choice.”
Myriam VAN DE CASTEELE – Project Manager, Customer Experience & Brand Transformation
Petit Bateau chooses Global POS’s pool gift card solution
Developed in partnership with OnParticipe.fr, a French leader in online group gift, our pool gift card solution allows users to create, share, fund, and close an online gift pool.
Once the collection is completed, the total amount is instantly converted into a digital gift card. The recipient can then use it in Petit Bateau stores or on its e-commerce website.
This innovation directly addresses Petit Bateau’s identified needs. It offers customers maximum flexibility, from gift pool creation to the final use of the funds.
“It’s a unique proposition that gives recipients great freedom. Its validity period even allows a newborn to be dressed from birth up to their first year. The pool gift card can also be used for other occasions, like birthdays.”
Myriam VAN DE CASTEELE – Project Manager, Customer Experience & Brand Transformation
Modernize your gifting offer
Enhance your customers’ shopping experience by adopting the pool gift card!
The benefits of online gift pools
This project offers multiple advantages for a brand:
- Expanded gift offer: The online gift pool integrates a comprehensive gifting experience into the brand’s product range.
- Customer acquisition: On average, 8 people contribute to a gift pool. Each participant is a potential new customer for Petit Bateau, in addition to the final recipient. This makes it a powerful acquisition tool.
- Customer loyalty: By supporting customers through major life events, the brand builds trust and emotional connection. This strengthens loyalty and encourages future purchases.
- Guaranteed conversion: The pool gift card is only usable at Petit Bateau, ensuring that 100% of the collected funds are spent within the brand’s ecosystem.
- Boosted sales: Gift card holders typically spend 1.4 times the initial card amount, generating additional revenue for the brand!
“What makes this solution powerful is its virality!”
Myriam VAN DE CASTEELE – Project Manager, Customer Experience & Brand Transformation
Petit Bateau is a pioneer in the pool gift card solution. The brand is not just innovating—it is redefining the gifting experience. This solution meets modern consumers’ expectations for convenience, flexibility, and a fully integrated digital experience.
This service is more than just an initiative—it reflects Petit Bateau’s strong vision: supporting customers through life’s key moments. It reinforces brand closeness and loyalty, the foundations of its success.
“Petit Bateau’s choice to adopt our pool gift card solution showcases our ability to support leading brands in their innovation strategy. This turnkey solution meets today’s consumer expectations: digital, connected, and looking for convenience.”
Olivier RIQUET – CEO of Global POS
