The gift card market is booming, driven by strong demand from both consumers and businesses. To help French retailers fully tap into this potential—especially in the mass retail sector—the Easy2Play gift card solution is evolving.
Global POS is proud to announce a strategic partnership with BHN Blackhawk Network, the global leader in branded payment solutions. This collaboration is designed as a powerful commercial performance accelerator. Thanks to the integration of Easy2Play with the BHN platform, brands now gain access to mass retail distribution networks.
Expand your sales channels without effort
Retailers can now integrate their single-brand gift cards into the BHN platform, giving them access to over 400,000 physical retail locations and e-commerce platforms worldwide.
In practical terms, this means:
- Increased visibility with a broader audience,
- Higher sales through expanded customer touchpoints,
- Stronger support for B2B strategies (incentive programs, corporate gifting, etc.).
Gift cards have become a cornerstone of customer loyalty and relationship strategies. Having access to mass retail distribution is now a key competitive advantage.
Mass retail: a winning strategy to boost commercial performance
Joining a distribution network of over 400,000 global touchpoints is a major asset. And it’s possible without adding complexity to your gift card program management!
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“As a unique global strategic partner, this collaboration combines Global POS’s deep expertise in payment solutions for the retail sector with BHN’s extensive global connections, thereby creating significant growth and collaboration opportunities in the French market for gift cards and payments. For French brands, this alliance enriches the B2B offering by fostering the development of gift card programs, increasing sales through global distributors, and leveraging the opportunities provided by multi-brand gift cards.”
Anna UPRICHARD Vice President of Sales
A powerful growth lever for your brand
Entering the mass retail sector also means strengthening your brand visibility and making your gift card a reflex purchase. Today, purchasing power and convenience strongly influence consumer choices. Offering easy access to your gift cards, right along the buying journey, becomes a decisive competitive edge.
Mass retail: a rapidly growing market to seize now
The gift card market is evolving rapidly. It’s fueled by the digital shift, the rise of corporate gifting, and growing consumer expectations for flexibility.
In this fast-paced context, partnering with BHN Blackhawk Network allows French brands to gain a competitive edge by leveraging a strong international network. It’s a strategic boost for any business wanting to turn gift cards into a lever for revenue, loyalty, and visibility..
Ready to give your gift card program a fresh boost?
Contact us to discover how the Easy2Play solution can take your brand into the heart of the largest mass retail chains.
