According to a study by Prepaid Consumer Insights Study, every year, 8 million employees receive multi-brand gift cards from their works councils (CSEs).
Don’t miss out on an opportunity to boost your performance!
Are you a retailer looking to enhance your customers’ shopping experience? Don’t underestimate the potential of this discreet yet highly effective payment method!
The multi-brand gift card: a card with multi-powers!
Unlimited shopping freedom
Imagine a world where your customers can pay at multiple retailers, including yours, with a single gift card. That’s exactly what the multi-brand gift card offers!
No need to worry about losing customers. By allowing them to pay with a card that grants extensive shopping freedom, you make their purchasing journey smoother and more rewarding.
Multi-brand gift cards are the pinnacle of a growing trend where shopping freedom is king. The latest data shows a rise in the use of multi-brand gift cards among both consumers and retailers. On the consumer side, they seek convenience and flexibility when shopping. On the retailer side, businesses understand the importance of offering a seamless experience to stay competitive in the market.
A practical in-store solution
By accepting multi-brand gift card payments in your stores, you provide a convenient and attractive solution for your customers.
No more juggling multiple gift cards or worrying about expiration dates. With just one card, your customers can explore a wide range of shopping options. This encourages them to spend more in your store and return for future purchases—an excellent boost for your revenue!
A growth opportunity for your business
Accepting multi-brand gift card is a smart choice. It’s more than just a transaction. By offering this payment option, whether online or in-store, you unlock numerous advantages.
Expand your audience
These gift cards are used by a wide variety of consumers, giving you access to a more diverse customer base. You can attract shoppers who are loyal to other brands but might be tempted to discover what your store has to offer.
Gain more visibility
Your brand becomes part of a network where customers can redeem their gift cards. This strengthens your market presence and attracts new customers looking for places to use their multi-brand gift cards.
Strengthen customer loyalty
Accepting multi-brand gift card can encourage your most loyal customers to visit more frequently and spend more. It’s an effective loyalty tool that helps grow your base of repeat customers.
Multi-brand gift cards
The success story of Connexion
Connexion, a Boulanger partner brand specializing in home appliances and multimedia, chose to accept illicado multi-brand gift card as a payment method in its stores.
For this retailer, part of the Boulanger Franchise network (Groupe Mulliez), the decision aimed to expand payment options at checkout, effectively responding to high customer demand in a simple and efficient way.
Multi-brand gift cards
Connexion integrates illicado multi-brand gift cards
Discover the testimonial of François CORNUEL, IT Manager at Boulanger Franchise.
Simplify your payment strategy!
To seamlessly manage multiple payment methods within a single brand, solutions like Easy2Play offer a comprehensive answer.
Easy2Play is an omnichannel platform that enables easy integration of alternative payment methods: gift vouchers, gift cards, multi-brand gift cards, cryptocurrency.
Connected to both your POS system and e-commerce site, this unique solution simplifies transaction management, enhances the customer experience, and strengthens your brand’s flexibility in an ever-evolving retail landscape.
Ready to transform your payment experience and expand your opportunities?
Contact us today to learn how to integrate multi-brand gift cards into your sales strategy. Together, let’s unlock new opportunities for your business!
