In 2023, to support its ambitious growth, the brand decided to rely on Global POS’s Easy2Play solution. It introduced the e-gift card on the e-commerce sites of its two brands, Françoise Saget and Linvosges. this decision aims to meet customer needs while boosting sales.
The e-gift card: an obvious choice for the ROSA group
The ROSA group owns the leading brands Françoise Saget and Linvosges in the home linen sector. These well-known French brands are pioneers in home textiles, decoration, and omnichannel commerce.
To expand its payment options and service offerings for customers, the ROSA group opted for the digital gift card. This was a natural choice considering the positioning of its two brands.
“Around 45% of purchases at Françoise Saget at the end of the year are gift purchases. This trend has gradually positioned us as a ‘gift brand.’ introducing the gift card into our offering was a logical step in our overall development strategy.”
Yannik PROVOST, Project Management Officer at Groupe ROSA
Project implementation: a success story!
The launch of the gift card solution has been a true success within the ROSA group.
“It is one of the most successful projects within the ROSA group in 2023! Although it is not yet fully completed, we expect to reach new milestones by the first quarter of 2024.”
Yannik PROVOST, Project Management Officer at Groupe ROSA
Françoise Saget : the digital gift card is now available!
Françoise Saget now offers customers the option to purchase an e-gift card directly from its e-commerce site. This makes it easy and convenient to treat loved ones or enjoy a shopping experience hassle-free!
Linvosges has also introduced its own digital gift card, ensuring a smooth shopping experience for its customers. Additionally, the brand now accepts the illicado multi-brand gift card as a payment method on its e-commerce site.
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The future of the gift card: heading towards B2B!
“The ROSA group is not stopping there. in 2024, it plans to expand into the B2B market, opening up exciting new opportunities for its gift card program.“
Yannik PROVOST, Project Management Officer at Groupe ROSA
The results achieved so far, combined with future projects, promise an improved and more flexible shopping experience for all. stay tuned to follow this exciting development!
