Gift card solution: a key growth driver for retail brands

Much more than a simple product, a gift card solution is a powerful marketing tool that drives both revenue and customer acquisition. Here’s why and how to integrate it into your brand strategy.

Why implement a gift card solution in your retail business?

Whether physical or digital, gift cards address three major challenges: ease of use, commercial effectiveness, and marketing flexibility. Integrating a gift card solution into your brand allows you to:

• Boost additional sales: on average, recipients spend 40% more than the initial value of their gift card.
• Attract new customers thanks to the natural ambassadors that gift card purchasers become.
• Build loyalty among existing customers by offering a smooth and personalized experience.

Quick and easy implementation

Thanks to today’s SaaS solutions, launching a gift card program has become simple and fast. In no time, your business can benefit from:

• An integrated module on your website to sell gift cards online.
• Connection with your point-of-sale systems, enabling your single-brand card to be recognized as a valid payment method.
• A centralized gift card management interface.
• A secure system to track payments, manage deliveries, and access financial reports.

Some providers even offer turnkey support, including technical integration and customer assistance.

Choosing the right solution: key selection criteria

To make your program a success, here are the essential factors to consider:

• Omnichannel availability: card usable in-store and online.
• Personalization: branded design, flexible amounts, customized messages.
• Multi-channel distribution: presence on employee benefit platforms (CSE), marketplaces, or incentive networks.
• Security and compliance: anti-fraud protocols and accounting compatibility.
• Scalability: integration with your existing tools, and the ability to connect your card to loyalty or cashback programs.

Gift cards and marketing: a powerful synergy

A gift card solution shouldn’t be seen as a standalone tool—it should be integrated into your broader marketing strategy. Gift cards can serve as:

• An acquisition channel (e.g., referral campaigns, welcome vouchers).
• A loyalty tool (rewards for top customers).
• A gesture of goodwill or proactive service recovery tool (as used by brands like Saint Maclou).
• An activator for your branded currency: loyalty points, discount vouchers, and gift cards should work together as part of a unified ecosystem.

In summary:

Implementing a gift card solution is a smart move to grow your revenue. It also improves customer experience, fosters loyalty, and modernizes your brand image. Far from being just a gadget, it’s a true business accelerator—easy to deploy and quickly profitable.

Ready to launch your own gift cards and grow your sales?
Now’s the time to take action and make gift cards a cornerstone of your commercial strategy!